He knew why it wasn’t working. The industry didn’t want him to say it.
If you've ever tried collagen and quietly stopped, you're not alone.
Powders. Liquids. Gummies. Lattes. The collagen industry is worth nearly two billion pounds. Most women over 40 have tried at least one. Most stopped within a year.
Not because they gave up. Because nothing happened.
Maybe you gave it three months. Maybe you spent more than you wanted to. Maybe you told yourself it just wasn't for you.
But here's what nobody in the industry will tell you…
It probably wasn't the brand. It wasn't your age. It wasn't that you weren't consistent enough.
It was the format.
You swallow it. You assume it gets to work.
But collagen is a protein, and your stomach is built to break protein down. Much of a standard powder or liquid is reduced to basic amino acids before it reaches the place it's absorbed.
That 10,000mg on the label? It's what goes into your stomach. Not what makes it through.
The industry has been selling dose, not delivery. Which is why you tried it, felt nothing, and stopped.
of nutrient absorption happens in the small intestine. Most
collagen never makes it that far.
It started with a different problem.
Pupinder Ghatora is an award-winning pharmacist (MPharm, MRPharmS), honoured at 10 Downing Street. In 2014, he and pharmaceutical R&D consultant David Hyland set out to build a collagen that could survive the stomach, originally to support joints.
But when the first people started taking it, they came back to Pupinder with "side effects" he hadn't expected.
Their skin looked different. Softer. More hydrated. Fine lines less visible. Friends were asking what they'd changed.
The side effect became the point. Ten years of development later, that's what Collagen+ was built to do, and what an independent clinical trial went on to measure.
HYDROLYSED MARINE COLLAGEN CAPSULES
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Ten years of pharmaceutical development. One independent clinical trial. The full study is publicly available.
Most collagen never reaches your skin. This one is built to.
The only question left is whether you're ready to find out.
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The science is proven. The capsule is patented. Built by a pharmacist to a standard your skin deserves.
The only question left is whether you're ready to try collagen that actually works.
