One Couple Stopped Guessing And Started Logging Instead.
Martin was training for the Great North Run when he started taking Ingenious. Recovery between sessions was taking longer than it used to, and he wanted to know whether anything could make a real difference, not just in theory, but in practice.
His wife, Lauren, joined him, mostly out of curiosity. She had tried other collagen brands before but quietly stopped when nothing seemed to change. This time, she wanted to track her progress rather than simply guess.
Over five weeks, they compared notes day by day. Martin noticed less fatigue after training and faster recovery between sessions. Lauren’s results were more gradual. The routine became easier to maintain, and she began noticing a steady difference in her skin that made her want to continue, rather than quietly giving up as she had before.
By week four, the pattern was clear for both of them.
You swallow it. You assume it gets to work. It doesn’t.
Collagen is a protein. Your stomach acid has one job: breaking down protein. Within minutes of swallowing a collagen powder or liquid, the peptides are destroyed. Broken down into amino acids before they ever reach the place they’re needed.
What your skin actually needs is intact collagen peptides delivered to the small intestine. That’s where 99% of absorption happens.
Standard collagen formats cannot do this.
It doesn’t matter if the label says 10,000mg or 5,000mg. That number is what enters your stomach. Not what reaches your skin.
The industry has been selling dose, not delivery. For decades. Which is why you tried it. Felt nothing. And stopped.
of nutrient absorption happens in the small intestine. Most
collagen never makes it that far.
Because making collagen that actually survives your stomach is hard.
It took one pharmacist ten years.
Pupinder Ghatora is an award-winning pharmacist. MPharm, MRPharmS qualifications. Honoured at 10 Downing Street. He’d spent years recommending collagen supplements to patients. Trusted brands. Reasonable doses. Taken consistently.
And he kept watching the same thing happen. They’d come back. Nothing had changed. He knew the science worked. The delivery didn’t.
The more he dug into it, the clearer it became. The entire category was built around a number on a label. Nobody was asking whether the collagen actually survived long enough to do anything.
So he started working with David Hyland, a pharmaceutical R&D consultant who had come across a Harvard Medical Journal paper on collagen’s effects on arthritis. His wife was experiencing early symptoms. The products available weren’t cutting it.
Together they founded Ingenious Laboratories in 2014. And spent the next decade solving one problem.
HYDROLYSED MARINE COLLAGEN CAPSULES
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Ten years of pharmaceutical development. One independent clinical trial. The full study is publicly available.
Most collagen never reaches your skin. This one is built to.
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