He knew why it wasn’t working. The industry didn’t want him to say it.
If you've ever tried collagen and quietly stopped, you're not alone.
Powders. Liquids. Gummies. Lattes. The collagen industry is worth nearly two billion pounds. Most women over 40 have tried at least one. Most stopped within a year.
Not because they gave up. Because nothing happened.
Maybe you gave it three months. Maybe you spent more than you wanted to. Maybe you told yourself it just wasn't for you.
But here's what nobody in the industry will tell you…
It probably wasn't the brand. It wasn't your age. It wasn't that you weren't consistent enough.
It was the format.
You swallow it. You assume it gets to work. It doesn’t.
Collagen is a protein. Your stomach acid has one job: breaking down protein. Within minutes of swallowing a collagen powder or liquid, the peptides are destroyed. Broken down into amino acids before they ever reach the place they’re needed.
What your skin actually needs is intact collagen peptides delivered to the small intestine. That’s where 99% of absorption happens.
Standard collagen formats cannot do this.
It doesn’t matter if the label says 10,000mg or 5,000mg. That number is what enters your stomach. Not what reaches your skin.
The industry has been selling dose, not delivery. For decades. Which is why you tried it. Felt nothing. And stopped.
of nutrient absorption happens in the small intestine. Most
collagen never makes it that far.
Because making collagen that actually survives your stomach is hard.
It took one pharmacist ten years.
Pupinder Ghatora is an award-winning pharmacist. MPharm, MRPharmS qualifications. Honoured at 10 Downing Street. He’d spent years recommending collagen supplements to patients. Trusted brands. Reasonable doses. Taken consistently.
And he kept watching the same thing happen. They’d come back. Nothing had changed. He knew the science worked. The delivery didn’t.
The more he dug into it, the clearer it became. The entire category was built around a number on a label. Nobody was asking whether the collagen actually survived long enough to do anything.
So he started working with David Hyland, a pharmaceutical R&D consultant who had come across a Harvard Medical Journal paper on collagen’s effects on arthritis. His wife was experiencing early symptoms. The products available weren’t cutting it.
Together they founded Ingenious Laboratories in 2014. And spent the next decade solving one problem.
The answer… a patented enteric capsule. Made from 100% natural cellulose. It survives stomach acid intact. Travels to the small intestine. Releases there.
Where 99% of absorption actually happens. Not into your stomach. Not broken down into amino acids your body uses for something else entirely.
Into your skin.
What's inside each capsule:
Low molecular weight hydrolysed collagen peptides. Small enough to be
absorbed as collagen, not broken down as protein fuel.
Binds up to 1,000x its weight in water. Restores the moisture your skin stops producing with age.
An antioxidant 6,000x more potent than vitamin C. Protects the collagen once it arrives at your skin.
HYDROLYSED MARINE COLLAGEN CAPSULES
Subscribe & Save 25% · 12-week clinical trial · 90 days to full result
Ten years of pharmaceutical development. One independent clinical trial. The full study is publicly available.
Most collagen never reaches your skin. This one is built to.
The only question left is whether you're ready to find out.
Stop paying for collagen your body never absorbs
The science is proven. The capsule is patented. Built by a pharmacist to a standard your skin deserves.
The only question left is whether you're ready to try collagen that actually works.
