Our Journey to B Corp Certification: Building a Sustainable Supplement Brand

At Ingenious, our mission has always been simple: to redefine beauty and wellness through science, transparency, and care. This journey led us to pursue something bigger than ourselves: a globally recognised standard of purpose-driven business. Today, we’re proud to share that Ingenious is now a Certified B Corporation™.

More beauty and wellness brands are choosing to certify as B Corps, and that’s a positive shift. We welcome it.

Rather than a point of difference, we see B Corp as a shared standard, a signpost that a company is willing to be held accountable across people, planet, and product.

For us, it complements our commitment to clinical rigour, ingredient integrity, and transparency. Because creating a high-performance supplement shouldn’t come at a cost to the wider world.

What Is B Corp Certification?

B Corp Certification is awarded by the nonprofit B Lab to companies that meet rigorous standards across five impact areas: Governance, Workers, Community, Environment, and Customers. It involves a detailed audit and assessment of a company’s operations, ethics, and sustainability practices.

Unlike traditional certifications, B Corp takes a holistic approach. It’s not just about how a product is made, but how a company behaves, treats its people, sources its ingredients, and interacts with the world.

Why We Pursued B Corp Certification

At Ingenious, we never set out to be the biggest brand in supplements, just the most trusted. From the beginning, we prioritised:

• Scientifically proven, additive-free formulations
• Ethically sourced ingredients with traceability
• Honest communication with our customers

But we knew we could do more. That’s why we took the step to become B Corp Certified, to formalise our commitment and hold ourselves publicly accountable.

The Process: Transparent, Thorough, Transformative

The B Corp certification process took months of rigorous auditing and evaluation. Every area of our business was scrutinised, from our environmental impact to how we treat our team and manage our supply chain. It required deep reflection, documentation, and most importantly, action.

The result? A stronger, more purpose-led business that’s committed not just to helping people look and feel better, but to being better in everything we do.

For us, B Corp isn’t the finish line. It’s a foundation, one we’ll keep building on.

We’ll continue to question, refine, and improve. To hold ourselves to account. And to deliver supplements that are as effective as they are ethical.

Because that’s what you should be able to expect from a wellness brand.

And we’re here to make sure you get it.

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The first clinically proven collagen supplement aimed at rejuvenating skin, hair and nails. 

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